I ran across this today while watching some skateboarding videos on my lunch hour and it totally blew me away. The idea is simple, project a video onto a giant surface — like the facade of a building. It doesn’t matter if the building is not a flat surface.
ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle from seeper on Vimeo.
It’s called Architectural Projection Mapping. This one is done by a Seeper, an interactive arts and technology collective, but there are many other companies doing similar projects. From what I have read, this is more popular in Europe but is now spreading to the U.S. Can’t wait to see one of these on a building near me! Lots of potential here.
Here are a few more examples:
3D Projection Mapping from anema on Vimeo.
The LightLine of Gotham from seeper on Vimeo.